Palermo • Milano
27–28 June 2025
Cantieri Culturali alla Zisa

Palermo • Milano
27–28 June 2025

Program content

digital design days palermo 2025

Enjoy inspirational talks by world-renowned creative minds and business visionaries, along with workshops and masterclasses led by industry leaders and renowned experts.

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Betty Zhiqin Lu

Digital Designer

Field.io

the speaker

Betty specializes in branding and experience design, combining visionary creativity, craftsmanship and technological expertise.

She works for Field.io, a global creativity, design and innovation studio, where they design to fuel imagination and move minds. They fuse creativity and technology to create tomorrow's brand solutions, experiences and narratives.

the talk

Designing for Play: Where Interaction Meets Emotion

Betty is interested in how we can create digital experiences that go beyond the screen, ones that people can truly feel. Play is a powerful way to inviting curiosity, spark connection and evoking emotion. In this talk we will explores how designers can craft emotionally resonant experiences through movement, engagement and surprise.