Palermo • Milano
27–28 June 2025
Cantieri Culturali alla Zisa

Palermo • Milano
27–28 June 2025

Program content

digital design days palermo 2025

Enjoy inspirational talks by world-renowned creative minds and business visionaries, along with workshops and masterclasses led by industry leaders and renowned experts.

Don't hesitate to reach out to us on WhatsApp! Our team is always here to assist you with any questions or concerns you may have. We're just a message away!

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Dust Leblanc

Creative Director and Strategist

LocomotiveĀ®

the speaker

Dust is creative director and strategist at LocomotiveĀ®, a digital design agency based in Montreal, Canada. An independent agency whose deep skill set, big ideas, and lots of heart, they've built a global reputation for crafting bespoke digital-first brand identities and experiences.

Their mission is to help brands build a future where design and code are integral to their success, transforming their digital presence into a digital destination.

A creator and thinker, Dust cares as much about how things look and feel as he does about why they exist and how they develop. Whether it's branding, design or storytelling, he helps teams build digital experiences with taste and purpose. He has been shaping design, user experiences, and strategy since the dawn of mobile.

Today he channels that same curiosity and craft into leading teams, setting creative direction, and building thoughtful digital destinations that take brands where they want to go and beyond.

the talk

Rebranding Yourself is Easy (Said No One Ever)

In recent years at LocomotiveĀ®, we embarked on a transformative journey to completely rebrand our agency after a decade of the same look. (Yes, that train track logo...) We knew it was time for a fresh take on our digital presence, so we dove headfirst into reinventing our visual identity.

Rebranding yourself is always a wild ride—balancing bold ideas with constant self-critique is no easy feat. To keep our ideas fresh and our brand sharp, we teamed up with trusted friends to create an identity that truly reflects our growth and where we stand today.

In this talk, I’ll take you behind the scenes of crafting this unique brand and designing a website that embodies our team’s creativity. From rejected concepts and failures to the deep reflections that shaped our final visuals, I’ll walk you through the journey from day one to day 600 of this fun, yet sometimes challenging, transformation.