Palermo • Milano
27–28 June 2025
Cantieri Culturali alla Zisa

Palermo • Milano
27–28 June 2025

Program content

digital design days palermo 2025

Enjoy inspirational talks by world-renowned creative minds and business visionaries, along with workshops and masterclasses led by industry leaders and renowned experts.

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Ferdi Alici

Director and New Media Artist

Ouchhh Studio

the speaker

Ferdi has been the director and new media artist of Ouchhh Studio for over 15 years, a leading figure in the realm of new creative media and boasting over a decade of unprecedented innovation in the intersection of art, science and technology.

This global studio has carved a niche for itself in pioneering data-driven art forms, including paintings and data sculptures. Their unique methodology blends technological exploration with a deep understanding of the enigmatic roots of art, science and technology, creating a distinctly futuristic vision.

Their diverse team of engineers, scholars, academics, AI developers, data scientists, architects, creative developers, designers, media artists and motion graphic experts unite under a shared belief: knowledge is transformed into extraordinary public poetic experiences. 'Data as a paint, algorithms as a brush!'

It's a multidisciplinary creative hub focused on interactive new media platforms, data paintings, artificial intelligence, data-driven sculptures, kinetic public arts, immersive experiences, offering direction, art direction, and producing A/V architectural facade performances.

Ferdi created approximately 75 public art projects for every continent such as Tokyo, New York, LA, Mexico, Seattle, Chicago, Miami, Abu Dhabi, Milano, Paris, Melbourne, Shanghai, Beijing, Washington DC, Montreal, São Paulo, Seoul, Roma, Moscow, Prague, Brussels, Hong Kong, Jakarta, Scotland, Singapore, Las Vegas, London, Barcelona, Berlin, Petra, Dubai etc... for too many festivals, institutes, museums, brands such as Ars Electronica, CERN, NASA, Google, Signal, iMapp, Mutek, Melbourne Light Festival, Mori Museum Tokyo, Singapore Art and Science Museum, Frost Miami Science Museum, SAT Société des arts technologiques Montreal, Canada National Space Center UK, American Indian Arts, Atelier Des Lumiere, LLUM Light Festival Barcelona, PETRA Light Festival, Bulgari, Hennesy, Mercedes, Nike, Audi, Infiniti, Absolut, Wired, Ferrari F1, TedxCern, League of Legends, Sony Playstation, Paramount Pictures, Warner Bros, and much more…

His works have received multiple accolades and awards in the international arena such as Reddot design Best of the Best Awards, German Design Award, Iconic Best of the Best Award, MUSE Awards (USA) 10th Annual IDA Awards (The International Design Awards) LA, Asia Design Award (Seoul) and ADC Awards (The Art Directors Club) NY, CODAwards, AVIXA Awards (Las Vegas).

the talk

First AI Art in Space: New Age of Renaissance

For over 15 years, Ouchhh Studio has been at the forefront of integrating science, art, technology, data, and artificial intelligence to create groundbreaking public art experiences. By collaborating with renowned institutions such as NASA, CERN, and the ArtScience Museum in Singapore, we have embarked on a profound journey—one that intertwines over 100 distinctive data universes, leading us into an immersive convergence of creativity and innovation.

In this talk, I will share how Ouchhh Studio’s visionary approach has shaped a new era in which scientific discovery and artistic expression merge seamlessly. From algorithmically generated paintings to large-scale digital installations, we have consistently pushed the boundaries of what is possible, crafting experiences that transform the way we perceive our rapidly evolving world.

Our latest milestone—launching the First AI Art in Space—represents a pivotal moment in this “Digital Renaissance,” where art transcends earthly limitations and becomes a cosmic exploration of data, form, and meaning. Join me as we delve into the revolutionary potential of fusing machine learning with creative practice, unlocking new aesthetic horizons and reshaping the future of art on Earth—and beyond. This journey continues to illuminate humanity’s capacity for boundless innovation, inviting us all to witness firsthand the dawn of an extraordinary new renaissance.