Palermo • Milano
27–28 June 2025
Cantieri Culturali alla Zisa

Palermo • Milano
27–28 June 2025

Program content

digital design days palermo 2025

Enjoy inspirational talks by world-renowned creative minds and business visionaries, along with workshops and masterclasses led by industry leaders and renowned experts.

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Luca Passoni

Innovation Director
PwC Italy

the speaker

Luca helps turn research and innovation into real-world value for businesses, society, and the environment. With nearly 5 years in research and over 10 years in strategy and innovation consulting, He brings together technical know-how and business experience to make ideas work in practice and supports companies—both large and small—in shaping and running their innovation strategies, often working alongside universities and research centers to turn technologies into market-ready solutions. Luca has worked with a wide range of organizations, helping them build strong innovation roadmaps and use collaboration to gain a competitive edge. He also works directly with research centers and startups, helping them understand how to bring their technologies to market and grow their business. Through international projects, Luca promotes new ways of working together, sharing knowledge, and creating impact from research.

PwC is a network of over 364,000 professionals worldwide, including more than 8,000 in Italy, committed to delivering quality in audit, strategic consulting, legal and tax services to businesses. PwC Italy operates across 24 offices throughout the country, offering a wide range of services in an integrated and multidisciplinary manner, providing innovative and high-quality solutions to complex challenges. Our strength lies in combining in-depth knowledge of local markets with a globally-oriented organization.

the talk
(language: Italian)

Designing the Future: People, Ecosystems and Transforming Technologies

The future isn’t something we predict — it’s something we design. And we design it together. In a time when environmental, social, and technological challenges are deeply interconnected, innovation must emerge from the meeting of people, ideas, and diverse worlds. This talk is an invitation to break down disciplinary silos, to bring together creativity and science, business and research, design and technology. It’s in the connections between bold startups, visionary research centers, large companies, and small innovators that real and sustainable impact can take shape. I’ll share stories, methods, and insights from the field to show how we can turn technological potential into shared value. Because designing the future is not just about tools — it’s a collective act of imagination, responsibility, and courage.